BLuE is Chennai's first boutique gym started in 2004. The philosophy behind a boutique gym is to provide exemplary individualized attention to every member to help them achieve their fitness goals.

BLuE marks a conscious paradigm shift from mass, assembly line solutions to designer workouts which leverage on the individual's strengths and are geared towards achieving personal aspirations.

BLuE also does a lot of pioneering work in taking special care of people with lifestyle diseases like diabetes, BP, heart patients etc and also rehabilitation for people recovering from injuries.